Bean to Business

We started a chocolate factory with zero experience in chocolate.

Bean to Business is a weekly show from the team at Hill Country Chocolate in Fredericksburg, Texas. We make bean-to-bar chocolate—starting with raw cacao beans and turning them into finished bars right here in our production facility.

Every week, we pull back the curtain on what it actually takes to run a small manufacturing business. The wins. The mistakes. The stuff nobody warns you about.

We talk about sourcing ingredients from around the world, working with Italian production equipment, building a brand in a tourist town, and figuring it out as we go. Sometimes we bring in guests. Sometimes we just answer your questions.

If you're running a small business, thinking about starting one, or just curious what happens inside a craft food operation, this show is for you.

New episodes drop weekly.

Host

Dan McCoy

Dan McCoy, MD is a physician-turned-entrepreneur who traded the operating room for the chocolate factory. After two decades leading healthcare companies through billion-dollar turnarounds and digital transformations, he now runs Hill Country Chocolate in Fredericksburg, Texas, alongside his business partner Melanie.

Dan brings Fortune 500 executive experience to the artisanal chocolate world—a combination that makes for interesting stories about what actually works (and what spectacularly doesn't) when building a business from scratch. He's also the CEO of RocketTools.io, where he helps companies use AI and storytelling to solve real problems.

When he's not tempering chocolate or advising healthcare organizations on AI integration, Dan is probably overthinking the perfect wine pairing or figuring out how to explain bean-to-bar chocolate to someone who thinks all chocolate comes from the same place.

https://www.linkedin.com/in/dankmccoy/